Infographics are a marketer’s best friend. They deliver information in a visually appealing format that’s easy to consume—and easy to share. So, how on earth do we take one of the most effective forms of content available and make it better? We make it interactive.
But don’t just take my word for it. Check out this infographic on the power of infographics. While its interactive elements are subtle, its story is strong:
Cut Through the Clutter
Today’s hyperconnected consumers want more than a well-written blog post or visually appealing website. They want something more; something special. They want a unique, engaging brand experience.
Interactive infographics take visual storytelling in a totally immersive direction. They allow users to actively participate in the content, making them feel more involved and absorbed in the data. The whole experience is meant to be intuitive.
Case In Point
The use of interactive infographics is just one of many ways modern brands are stepping up their content marketing game. Here’s a great example:
The Next America – An Interactive Infographic from Pew Research Center
To accompany their new book by the same name, The Pew Research Center draws on their extensive research to paint a data-rich portrait of the many ways our nation is changing and the challenges we face in the decades ahead.
Content Worth Creating
The ability to create and share more interesting, interactive content can help us stand from the crowd. And interactive infographics give us a new and creative way to do exactly that.