Content marketing is my addiction. Why am I drawn to it? Great content elicits a response in another person. It inspires. It persuades. And it prompts action. That’s what gets me out of bed in the morning. Well, that, and my seven-year-old son who thinks he’s Luke Skywalker.
I have 14 years of experience in copywriting and marketing communications. Currently, I work as a Sr. Copywriter and Content Strategist for Pearson — where I develop integrated marketing campaigns for major national universities. Brands include: USC, Pepperdine, Rutgers, Villanova, and Maryville University, just to name a few.
- M.S. Integrated Marketing Communications, West Virginia University (2017)
- B.S. Political Science, Florida State University (2002)
I’m a sassy mom and self-proclaimed word nerd with not-so-secret addictions to audiobooks, alliteration, all things SNL, and any day spent on the water.